Cultural management and signature sporting events in the Basque Country

Musubigara® brings two business units together under one roof: Cultural Management and Signature Sporting Events. We know creation and sport from the inside, and the management that makes them possible.

Musubi means “knot” in Japanese; gara means “we are” in Basque. We are the knot that ties ideas to the people who make them happen.

Creating is only the beginning. Then you have to produce, fund, contract, find venues or map out a route. That is where we come in. Artists, festivals, institutions and organisers know what they want; we make it happen and walk with you from start to finish.

We work across Euskadi, the Basque Country, with care, attention to detail and closeness, in a craft-made way: no rigid formulas. We look after every process so that your project has a future.

2026

Cultural Management

• +90 cultural events
• 16 concerts
• 2 festivals
• 8 workshops
• 2 podcasts
• 2 cultural advisory processes
• 2 sector round tables

Signature Sporting Events

• 1 ultra trail of 214 km in the works: LARRE Long Distance (2027)

Behind every figure, a project we look after as our own.

We work alongside institutions, organisations, brands and artists who share our way of understanding culture and sport. Some collaborations last a few days. Others grow over time and become relationships of trust.

Vitoria-Gasteiz City Council, Eusko Jaurlaritza – Basque Government, Euskadi Basque Country, Provincial Council of Álava, Ministry of Education, Vocational Training and Sports, Ministry of Culture, INAEM, Basquetour, Caja Rural de Navarra, Fundación Vital, “la Caixa” Foundation, El Correo, Radio Vitoria, Álava Early Music Week, Poetas en Mayo® Festival, Indesa, Asafes, Berakah, and artists of the calibre of Ismael Serrano, Idoia Asurmendi, Mikel Urdangarin, Leire Vargas, Arkano, Elvira Sastre, Estrella Morente, Pedro Guerra or Benjamín Prado, among others…

Beyond the names, what we value most are the bonds that form when different people work to take culture and sport further.

A track record that speaks better than any presentation.

• +1.5 million euros in funding secured
• +14,000 audience members

Aggregate figures across our whole track record, not from a single project.

Behind Musubigara® are people who know culture and sport from the inside. We share a close, craft-made way of working.

We combine experience in cultural management, funding, legal frameworks and internationalisation with a career in the performing arts and in organising signature sporting events. We add end-to-end project management and visual design, because how a project is presented is also part of the project.

What sets us apart: experience on both sides —on stage or at the starting line, and behind it too— and a way of supporting you built on craft, detail and closeness.